Elevate Outdoor Living
website refresh & maintenance | 2023-2025
PLATFORM
Wix
PROJECT ROLE
Website design, SEO, maintenance, content development, strategy
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PROJECT OVERVIEW
When I joined Elevate Outdoor Living, I stepped into the task of refreshing and maintaining their existing Wix website. Though the site had already been built, I took over ownership of the design and content direction—first by updating the existing structure, then by implementing larger improvements over time. This project gave me a deep understanding of Wix and its advanced features, as well as hands-on experience managing a website for a high-end, service-based business.
site design & enhancements
As my familiarity with Wix grew, so did my confidence and contributions. I led a site-wide visual and structural refresh focused on clarity, professionalism, and a better client experience.
Design + Layout Contributions:
Redesigned every page for improved flow, consistency, and branding
Created and implemented dynamic pages for scalable content management
Introduced visual consistency across service pages
Developed detailed service pages to better explain offerings
Encouraged the team to capture and showcase high-quality before/after project photos
seo implementation
In my second year with Elevate, I had the opportunity to work with an SEO expert and apply what I learned directly to the site—leading to stronger visibility and more targeted traffic.
SEO Improvements:
Updated title tags, meta descriptions, and structure
Optimized page content for keywords tied to core services
Created 30+ location-specific service pages to improve regional visibility
Focused on keyword targeting and geographic lead generation
Rewrote page descriptions and backend metadata to improve ranking
content development
I contributed ongoing content to support SEO and client engagement.
Content Tasks:
Wrote and published blog posts
Reviewed and updated existing copy for clarity and tone
Supported seasonal updates and announcements as needed
ongoing maintenance
This was a truly collaborative role—I worked closely with the business owners throughout the process to align the site with their evolving brand and goals.
Ongoing Work Included:
Monthly site updates, edits, and revisions
Troubleshooting and design problem-solving
Strategic planning for new content or layout changes
Brainstorming ways to better showcase Elevate’s services and projects
the impact
The updated website for Elevate Outdoor Living delivered measurable results. Through strategic SEO targeting, the site began ranking higher on Google for key service-related search terms, leading to a noticeable increase in qualified traffic. I personally saw a rise in phone calls directly tied to those targeted keywords — proof that the SEO strategy was driving real leads. The combination of thoughtful site design, engaging content, and ongoing maintenance not only improved the site’s appearance but also enhanced usability, search visibility, and overall performance. Together, these upgrades positioned Elevate Outdoor Living as a stronger competitor in their market and a trusted choice for outdoor living projects.