Elevate Pool & Spa
new custom website | 2025
PLATFORM
Wix
PROJECT ROLE
Website design, brand development, SEO, maintenance, content development, strategy
LINK
PROJECT OVERVIEW
While working at Elevate, I was given the opportunity to create a brand-new website for a sister company, Elevate Pool & Spa. I built this site from the ground up—handling everything from brand creation and logo design to the full site layout, mobile responsiveness, SEO setup, and long-term maintenance. Though it was a collaborative team effort, I led the creative direction and did the majority of the execution. The result is a clean, modern, and strategic website that reflects the brand and appeals to a high-end client base.
brand development
Before designing the website, I established the visual identity for Elevate Pool & Spa. The goal was to create a brand that felt modern, polished, and aligned with the parent company, while still standing on its own.
Branding Tasks:
Designed the logo
Collaborated on brand colors
Developed the brand’s overall aesthetic and voice
Applied brand identity consistently across the website
website design & build
Using Wix, I designed and built the entire site from scratch—drawing inspiration from Elevate Outdoor Living while tailoring every page to highlight pool-focused services.
Design & Build Highlights:
Fully custom website layout, built page by page
Developed service descriptions, visual structure, and user-friendly navigation
Designed every page for consistency, flow, and clarity
Created and optimized sections for trust-building (testimonials, certifications, etc.)
mobile optimization
Both mobile and desktop experiences were carefully designed to look clean and function seamlessly—no awkward spacing or cluttered menus.
Mobile Optimization Included:
Custom layout adjustments for smaller screens
Resized images and elements for mobile responsiveness
Optimized font sizes, button placement, and menu functionality
Ensured smooth navigation across all devices (desktop, tablet, mobile)
seo implementation
As with Elevate Outdoor Living, I applied targeted SEO strategies to help Elevate Pool & Spa rank for high-value local keywords.
SEO Contributions:
Wrote SEO-friendly page titles, meta descriptions, and headers
Optimized content for searchability without sacrificing clarity or tone
Researched and implemented keywords relevant to service areas and offerings
Applied best practices for accessibility and page structure
ongoing maintenance
After launch, I continued to maintain the site and work closely with the business owners to keep it updated and aligned with seasonal needs and new offerings.
Ongoing Support Included:
Regular site edits, page updates, and image swaps
SEO check-ins and metadata refreshes
Troubleshooting layout and technical issues
Content collaboration and planning new additions