Jo Anne Hinds PLC
website refresh | july 2025
PLATFORM
Transfered from Weebly to Wix
PROJECT ROLE
Website design, SEO, maintenance, content development, strategy
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PROJECT OVERVIEW
This project involved a complete website refresh for Jo Anne Hinds, PLC, a Michigan-based estate planning attorney. The original website (built on Weebly) was outdated and no longer aligned with the brand’s updated identity. I recreated the entire site in Wix, implementing a new design that matched her printed materials and reflected the warmth and professionalism of her practice. Using a mix of reused and newly written content (with my support), I built out 8 custom SEO & mobile optimized pages.
website refresh & platform migration
This project involved a full redesign and rebuild of the site, migrating it from Weebly to Wix while retaining core content. The goal was to modernize the user experience, optimize functionality, and better support Jo Anne’s clients online.
Work Included:
Complete redesign and recreation of 8–10 site pages
Migration of content from Weebly, with improved formatting and layout
Enhanced mobile/tablet responsiveness and faster load times
Clear call-to-action integration across the site
brand integration
Jo Anne recently updated her business cards and printed materials, so the site refresh focused on aligning the online brand with her offline identity for a cohesive and professional presence.
Design Touches Included:
Matched fonts, colors, and layout style to printed branding
Created soft, clean visuals that reflect her warm and trusted tone
Used layout styling that feels approachable and easy to navigate
Unified the design language throughout the entire site
content strategy & development
We worked together to rewrite and polish much of the site's content. I provided structural edits and support to make the copy easier to read while still sounding like Jo Anne.
Support Included:
Guidance and collaboration on rewriting page content
Restructuring of services and navigation for clarity
Helped create city-specific service pages with tailored messaging
Focused on client-friendly tone while preserving professionalism
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seo implementation
As a location-based service provider, SEO was a key focus. I laid a strong on-page SEO foundation so potential clients in the area could more easily find Jo Anne’s services.
SEO Work Included:
SEO-optimized page titles, descriptions, and image alt tags
Proper heading structure (H1–H3) for content clarity and search visibility
City-based service pages for Portland, Lansing, Grand Rapids, and more
Local keyword research and metadata updates
user experience improvements
Improving the experience for older clients and first-time visitors was a major priority. I simplified the structure and added more intuitive navigation and contact options.
Key Improvements:
Streamlined menu and page layouts
Clear buttons and contact prompts throughout the site
Accessibility-friendly formatting and visual design
Built with all screen sizes in mind for easy interaction