Jo Anne Hinds PLC
Website Redesign, Content Creation, & Management
Jo Anne Hinds, PLC, an estate planning attorney in Michigan, had an outdated Weebly site that no longer reflected her brand or supported her clients effectively. With recently updated business cards and printed materials, she needed a new website that aligned with her professional identity while feeling warm, approachable, and easy to navigate for her client base. The challenge was to modernize the design, migrate existing content, and create a cohesive online presence that could also attract more local clients through improved SEO.
I rebuilt the entire site in Wix, starting with a clean, modern layout tailored to Jo Anne’s audience. My work included: redesigning 8–10 pages for better flow, functionality, and load speed, matching fonts, colors, and styling to her printed branding for consistency, rewriting and polishing content to be clear, approachable, and professional, pptimizing the site for mobile, tablet, and accessibility, strengthening SEO with keyword-targeted metadata, headers, and alt tags, and building city-specific service pages (Lansing, Portland, Grand Rapids, and more) to improve local search visibility.
The design emphasized trust, professionalism, and warmth—qualities that matched Jo Anne’s reputation and practice.
The redesigned website now serves as a seamless extension of Jo Anne’s brand, offering a polished yet approachable experience for clients. Clear calls-to-action and simplified navigation make it easy for first-time visitors (including older clients) to connect with her services. With stronger SEO foundations, the site is already better positioned to rank for local estate planning searches across Michigan, helping Jo Anne reach and support more clients in her community.
