Willow Collective
Website Redesign
When Willow Collective came to me, their Shopify website was causing major headaches—customers couldn’t add products to their carts, their custom gallery wasn’t displaying correctly, and overall, the site just wasn’t functioning the way they needed. On top of that, they wanted something more visually appealing that actually worked for their business and their customers.
After talking through options, we decided to move their site over to Wix—a platform I’ve found to be much more user-friendly for business owners who want control without the tech overwhelm. From there, I; fully redesigned their website from scratch on Wix, set up their eCommerce store, including uploading and organizing all product details, optimized the site for mobile and added SEO improvements for better organic reach, and even designed a few custom backgrounds when stock images just didn’t fit their vibe.
Throughout the process, I walked Courtney and Brandee through how each part of the site worked so they could feel comfortable managing it themselves. Of course, I always let my clients know I’m just a message away if they need extra help in the future.
The end result was a site that’s not only beautiful but also functional—making it easy for their customers to shop and connect with their brand. Courtney and Brandee gave me a lot of creative freedom, and I worked hard to capture the fun, approachable feel they envisioned.
Courtney and Brandee were an absolute joy to work with! If you’re looking for adorable sports apparel or need custom shirts made, you should definitely check out Willow Collective—those are your gals.
